With an unlimited number of other people on offer via the internet, there’s little incentive to work it out if things get tough.And with the cloak of anonymity the net provides, it’s never been easier to be unfaithful.‘The internet has opened up this sense of “Where do I stop? ‘In previous generations, people met a partner and accepted they wouldn’t be perfect in every aspect, but internet dating is like a chocolate box that never stops giving.

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Over the past decade, she’s tried ten websites, had dates with 40 men and chatted — online or over the phone — to countless other potential suitors.

But after one serious heartbreak and hundreds of pounds spent on subscription fees, love still eludes her.‘In many ways, internet dating is a great way to meet people, but it’s such a whirlwind of highs and lows,’ she says.

In the real world, a person is a package and you might not notice their eye colour, but online you cross off people for the most base physical reasons.

You become judgmental.’Professor Harry Reis, who led the research into the efficacy of internet dating, said that skimming over the profiles and pictures of hundreds of potential mates encouraged a ‘shopping’ mentality.

Before she started online dating, Jo Elliott had two ‘semi-serious’ relationships.

After travelling during her 20s, she decided she was ready to settle down. charts her often hilarious online exploits, says it can be difficult to trust what men tell you — whether it’s a white lie about their appearance or more serious fabrications.‘While I’ll never know for sure, I think he’d split up from her when he first went on the internet.

They’ll write anything women want to hear on their profile.’ She admits she found internet dating addictive.‘It’s exciting when you get an email in the morning that says you’ve had 20 views. Unfortunately, you then look at who’s shown interest and your heart sinks.