These tips may seem too “spammy” or pitch-oriented, but the goal is to catch the eye of the user and improve interaction rates.

Studies have shown that tweaking meta titles and descriptions to include these features not only improves click-through rates, but also search engine ranking position – Google takes notice and rewards sites that get higher engagement with better positions.

However, he stresses that it is still important to write a meta description as Google will sometimes use the summary in search results snippets (located below the URL) if the Search Engine believes it is an accurate synopsis of the page.

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This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. It is a “meta” element, meaning that it gives information about the HTML/XHTML file, but does not appear on the page to users.

However, this doesn’t mean it’s not seen by users; the title tag appears on the results pages just above the URL (see below) and also appears at the top of a browser.

Including keywords in your titles and descriptions is important, but SEOs can take their titles and descriptions to the next level by considering these tags in the context of motivating a user to click, similar to a PPC ad.

Here are a few quick tips on improving click-through rates with title tags and meta descriptions.

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The courageous few that used Java Script did so sparingly, in order to perform very basic tasks.

Technologies such as DHTML and Flash were nowhere to be seen.

Netscape Communicator 2.0 was in full swing and just about no one trusted Microsoft with its Internet Explorer browser. As the Web grew, so did the visions of thousands of developers worldwide.