More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!

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The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.

The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.

In Germany government financed NGOs like "Verbraucherschutzzentrale" sometimes help to sue online dating sites.

This problem is referred to as "catfishing" in pop-culture and has been made famous by a popular MTV program called "Catfish the TV show".

Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.

The dating services modeled on the free-at-the-point-of-use model scored much higher as many of them utilized the Circle of Friends social networking method and a wider number of online community genres.Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.Members use criteria other members set, such as age range, gender and location.Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.