They don’t push for constant improvement in their game like TH men.Rather, they only master their game enough to work well in one or two key areas they’re comfortable with, and that’s all.I think it also shows that they're actually thinking about what women may want to hear and putting a real effort into their profile.

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Their relationships with women tend to be brief and non-serious (FBs).

When they actually get into serious relationships, they tend to cheat.

They should wait to divulge details later.'I prefer it when women wait a bit before revealing too much about their past relationships or children and let us get to know them as an individual first,' says Chris Hines, who met his girlfriend on Plenty Of Fish.'In the end it’s about you as a couple and if you find out that you're suited then the other person will probably be more accepting of the rest.

Too soon though and you might not get the chance to show how awesome you are.

It's also far less intimate and attractive to use a group shot - always remember that the person viewing your profile will be trying to imagine themselves with you. It's the online equivalent of bringing your mates along on a first date.

Because people viewing your profile will be hoping to get a sense of your lifestyle - and how they can fit into it.

Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.

This time last year saw a 94 per cent increase in people singing up compared to their daily average.'In my experience, selfies on dating sites either involve the guy snapping a quick picture of himself as he loads his profile (no effort made) or stripping off in a desperate attempt to show off his buff body while trying out a moody male model look (far too much effort made).

Those who mention the same words in their opening message get 35 per cent fewer replies.'Spelling mistakes I can live with, but if you approach online dating with text speak the only way you're getting a reply is if you've got limited wifi because you’re volunteering in rural Africa, or Joe Manganiello. You're welcome.'Women prefer outdoors shots of men because they're likely to be taken by a friend (which shows that he's social and popular), and probably show him doing something active and rugged (which we also like).