Give them helpful articles about successful dating, offer free trial memberships around holidays, such as Valentines Day, and provide several ways for customers to contact you when they have questions, problems or suggestions. Market your online dating service--promotion is important to stand out in the sea of Internet dating sites available to consumers.Make use of social networking sites; place ads on popular blogs, forums and websites frequented by your target customers; and distribute press releases and exclusive discounts to publications your target market is likely to read.

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With most people familiar with computers, mobile devices and the Internet, social networking sites are booming at the time of publication.

Dating websites are a specific group of these social networking sites.

For instance, your dating site can connect divorced singles, people older than 55, same-sex singles looking for long-term relationships or those with an active lifestyle that are looking for activity partners. Name your online dating service, ensuring the name is appropriate for your niche.

Example: if your site will target singles over 55, the name “Senior Singles” would work well.

For a dating website, the most important navigation controls are those that link to the profiles of others, profile creation tools or templates and chat. Red, for example, is associated with fiery love and passion, and may not be as appropriate for a website themed for "sweet" relationships. Do not let the ads on the site detract too much from member profiles. Upload the individual website pages to the Web host server and publish the site using the instructions for your specific website creation or editing software.

Promote the sites on other sites you have, as well as your email signature and more traditional methods such as magazine ads.Some Web hosts provide free tools when you purchase your web hosting service, but independent software applications are available.NVu is a good example of an independent What You See Is What You Get --WYSIWYG -- website creation and editing program.Decide which revenue generation method you will use on your site. Free hosting is available, but paid hosting generally is better because you get more space, better monitoring and an overall more stable website.Choose a host that can provide the amount of bandwidth you project will be necessary as the site grows. Select software or site building tools to create your site.She has been published in both print and Web publications and has written on everything from fly fishing to parenting.