“When I go out with buddies who get wasted on alcohol, it can be embarrassing.The federal government has held firm to its position that marijuana is a serious drug deserving serious criminal treatment – even going as far as conducting raids on various medicinal marijuana retailers in California. It has the swiping capability but adds a whole new level.” Launched on April 20, 2014, the website My420Mate calls itself “the Cupids of Cannabis” and tells its users to “plant your seed and watch your love grow.” The site introduced a mobile app on the same date of this year, allowing users in any location to create a profile and browse others with similar interests.

POTENTIAL INVESTORS Lozano, a medical marijuana user who enjoys pot to ease sports injury pain, is eager to counter the image that cannabis lovers are “merely hippies,” he says.

“There’s a stereotype that pot smokers are lazy, isolated and lonely. “They’re the life of the party, they’re often professionals and ambitious business people, and they make good partners.” Lozano and Moxon are hoping their sites will become ad magnets for the burgeoning number of legal marijuana dispensaries and related products.

That has worked out well for a Vietnam War veteran from Michigan who works in the automotive industry and smokes to deal with the pain caused by chemotherapy treatment for hepatitis C.

Larry, who asked to be identified only by his given name because of the legal issues surrounding marijuana use, says he is “very much enjoying” dating a woman he met on the dating website 420

Sales of pot-related products, from dope-infused health bars to cannabis-laced sexual lubricant, are among products expected to skyrocket.

Another man, from Missouri, is dating a woman he met on Lozano’s site.

“There is a need in the cannabis industry for a number of things,” Mitchem said.

“One of those is social connectivity.” The app functions similarly to Tinder, allowing users to swipe through profiles to find matches.

He classifies himself as a “recreational to daily” pot smoker.

His new love interest smokes less but “she’s totally cool with that,” said the man, who asked that he be identified only by his given name, Corey, because marijuana use is illegal in his state.

Mitchem said the app sees about 25,000 to 35,000 matches, or High There connections, a day.