Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.

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Dating is a free online resource that offers valuable content and comparison services to users.

The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of finding a romantic partner.

Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.

Most of the pages are self-explanatory, and if a member needs extra help understanding the site, has a useful help page.

The site also offers a variety of search options so members can easily find potential matches based on the criteria that is most important to them.

With its useful features, simple navigation, professional layout and engaging success stories, it’s easy to see that is the most successful dating site for a reason.

Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.

Dating does not include listings for all dating sites. S., living up to its guarantee to “make love happen.” In fact, the site has led more singles to more dates, relationships and marriages than any other dating site.