Quick on her feet, Robison has a knack for finding planners interested in hosting events in Peoria—and coaxing them to take the leap.“It really is like speed dating! And there are obvious similarities: meeting lots of new people through one-on-one sessions; the nervousness of the unknown; the adrenaline rush of finding something in common with a stranger.Known in tourism circles as (CVBs, hotels and conference centers) walk the floor.

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It’s also a membership-based destination marketing organization, promoting local businesses and services through a variety of mediums, all in an effort to sell Peoria.

Attending trade shows is the easiest way to meet the most meeting planners from outside the area as possible, explains Cory Hatfield, director of sales. is bring people’s money from outside the area to spend it in the community.“The economic impact of 1,000 people coming to a community is substantial,” he adds, “so getting [even] one booking from these shows is great.” He cites how a three-day conference for 1,000 people can equate to 3,000 hotel rooms booked and 9,000 meals prepared in the city.

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