By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

In his dating profile he wrote the best place I ever visited was Peru.

When I asked him why, he gave me information that transformed his dating profile in a way that brought his personality and experiences to life: I had dinner with an indigenous family in Peru.

The sites that allow long taglines don’t always display the entire line in search results.

Sometimes only a limited number of letters gets posted on a search.

If you ever have trouble falling asleep, scan the dating profiles on any dating site from to Perfect Match. Everyone likes the same things and sounds the same. You can hire a professional ad writer to write your online dating profile (me!

) or you can read the following excerpts and see how average online dating profiles were transformed into great ones.

DATING PROFILE SAMPLE 1I had a client who loved to cook and collect antique cookbooks. Her dating profile – like so many others – said, I love to cook.

I changed it to an opening line could not be overlooked. I have a recipe that says, “Catch and pluck 10 chickens”.

Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.

The obvious first step is to think about the kind of match you want.

You whispered something to the person next to you, and at the end of the chain, you compared what you started with to what the last person heard. You may notice a bit of Telephone in how your tagline gets posted.