In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.

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More data (including some of the CEO's emails) was released on August 20, 2015.

The release included data from customers who had earlier paid a $19 fee to Ashley Madison to allegedly have their data deleted.

Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in committed relationships.

The Ashley Madison Agency is the world's largest online social networking community of its kind that caters to people who are already in relationships but still want to date.

In the same month the company dropped its signature tagline “Life is Short.

Have an Affair.” to "Find your moment" and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.Ashley Madison employs guerrilla marketing techniques to advertise its site.In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.The lawsuit claimed that as a result Silva "developed severe pain in her wrists and forearms", and has been unable to work since 2011. The company claimed that Silva had been photographed jet-skiing, an activity that was unlikely for someone who had suffered serious injury to the hands and forearms.The demand was driven by the site's policy of not deleting users' personal information following their invoiced requests.